How to Start a Photography Side Hustle This Year

Elliot Ford
Jul 3
4 min read

Photography is more than just a hobby it’s an art, a passion, and for many, a viable way to earn extra income. Whether you’re looking to supplement your salary, save for a dream camera, or build a foundation for a future full time career, starting a photography side hustle this year could be your perfect creative outlet.

But diving into the world of side hustles can feel daunting. Where do you start? How do you find clients? What gear do you really need? And how do you make sure your efforts pay off?

In this guide, I’ll take you through the essential steps to launch a successful photography side hustle in 2025, with practical tips and inspiring insights to keep your creativity flowing and your business growing.

Why Start a Photography Side Hustle?

Photography offers a unique blend of creativity and entrepreneurship. It allows you to:

Monetise Your Passion: Turn your love for capturing moments into a source of income.
Build a Portfolio: Gain experience and showcase your style.
Develop Business Skills: From marketing to client management, it’s a crash course in running your own venture.
Expand Your Network: Connect with like minded creatives and clients.
Flex Your Schedule: Work around your day job or studies.

With smartphones and affordable cameras making quality photography accessible, there’s never been a better time to start.

Step 1: Define Your Niche and Style

The photography world is vast from portraits and events to product photography, real estate, or social media content creation. Choosing a niche helps you target the right clients and develop a distinctive style.

Explore Your Interests: What do you enjoy photographing? People, landscapes, food, or architecture?
Research Local Demand: Look at your community or online markets to identify what’s in demand.
Develop Your Voice: Experiment with editing styles, lighting, and composition to create a signature look.
Build a Portfolio: Showcase your best work that reflects your chosen niche and style.

A well defined niche makes marketing easier and builds trust with clients looking for your specific expertise.

Step 2: Invest in Essential Gear Without Breaking the Bank

Starting doesn’t require the latest pro gear. Focus on reliable, versatile equipment that suits your niche and budget.

Camera: A quality entry level DSLR or mirrorless camera is a great start. Even a smartphone with a good camera can work wonders, especially for social media content.
Lenses: A prime lens (like a 50mm f/1.8) is affordable and versatile for portraits or street photography. For events or products, consider a zoom or macro lens.
Tripod: Useful for steady shots, long exposures, or video work.
Lighting: Natural light is your friend, but a basic reflector or affordable LED light can enhance indoor shoots.
Editing Software: Free or affordable apps like Adobe Lightroom Mobile, Snapseed, or Darktable can polish your photos professionally.

Prioritise quality over quantity, and upgrade gear as your business grows.

Step 3: Create a Professional Online Presence

Your online presence is your virtual storefront. It’s where potential clients discover your work and professionalism.

Build a Portfolio Website: Platforms like Squarespace, Wix, or WordPress offer easy templates to showcase your best images, your story, and contact info.
Leverage Social Media: Instagram, Facebook, and TikTok are powerful tools for photographers. Post regularly, engage with followers, and use relevant hashtags.
Google My Business: Register your side hustle here to appear in local searches.
Network Digitally: Join photography groups, forums, or local creative communities online to connect and learn.

Remember, consistency in branding from your logo to your editing style builds recognition.

Step 4: Set Your Pricing and Policies

Pricing can be tricky. You want to be competitive, yet value your time and skills.

Research Local Rates: See what photographers with similar experience charge in your area.
Start Modestly: For your first gigs, offer introductory rates or packages to build testimonials.
Be Clear About Deliverables: Define how many photos clients will receive, turnaround times, and usage rights.
Create Contracts: Even a simple agreement protects both you and the client.

Transparency and professionalism in pricing and policies foster trust and repeat business.

Step 5: Market Your Side Hustle Creatively

Marketing isn’t just about ads; it’s storytelling. Show why clients should choose you.

Offer Promotions: Discounts for referrals or seasonal offers can attract new clients.
Collaborate: Partner with local businesses, event planners, or influencers for cross promotion.
Attend Events: Volunteer to shoot local events or workshops to gain exposure and practice.
Request Reviews: Positive testimonials on your website and social media build credibility.
Create Content: Share behind the scenes shots, editing tips, or your photo stories to engage followers.

Marketing is an ongoing process stay authentic and passionate.

Step 6: Deliver Outstanding Service and Grow Your Reputation

The heart of any side hustle is excellent service.

Communicate Clearly: Be responsive and keep clients updated throughout the process.
Exceed Expectations: Deliver photos on time, and offer extras like printing advice or social media ready images.
Ask for Feedback: Constructive criticism helps you improve and shows you care.
Stay Organised: Track bookings, payments, and edits to streamline your workflow.

Happy clients are your best advertisers.

Step 7: Keep Learning and Evolving

Photography trends, technology, and client needs evolve so should your skills.

Take Online Courses: Platforms like Skillshare, Udemy, or YouTube have excellent photography tutorials.
Experiment: Try new techniques, genres, or editing styles to keep your work fresh.
Attend Workshops: Meet fellow photographers and learn hands on.
Stay Inspired: Follow photographers you admire and absorb their creativity.

Continuous growth turns your side hustle into a rewarding journey.

Bonus Tips for Success

Balance Your Time: Don’t let your side hustle overwhelm your life. Schedule shoots and editing around your main commitments.
Protect Your Work: Backup your photos regularly, and consider watermarking images shared online.
Invest in Insurance: For equipment and liability, if you grow your business.
Stay Patient: Building a photography side hustle takes time celebrate small wins.

Final Thoughts

Starting a photography side hustle this year is an exciting way to blend creativity with commerce. With the right mindset, gear, and strategy, you can turn your passion into a rewarding enterprise, one beautiful image at a time.

So pick up your camera, define your style, and take that first step your future clients are waiting.

— Elliot Ford, Photography & Camera Gear | The Tech Advisor